Our Brand Story

Who & How?

It all began with five mates (aka lima sekawan) - Soon, Soo, Ong, Lim, and Liew. We bonded over a mutual friend’s dinner, during which we discovered a similar love for wine and business ambitions. Inspired by this deep connection and a shared vision, we launched a crowdfunding project to turn our vision into a reality.

In 2016, Centurion Wines was born, and the business began to grow gradually, serving local vendors across Ipoh, though not without struggles. The pandemic from 2020-2022 was a testing period to overcome several unforeseen retail business challenges.

Moving into 2025, we are thankful for the opportunity to continue realizing our vision. This year marks a new chapter with the expansion of wine delivery through digital platforms. We can reach growing wine lovers while creating exceptional experiences for these valuable people - and that's you!

Why?

Our vision is to nurture and enrich meaningful human interactions through wine.

Our Mission

We strongly believe that wine cheers the sad, revives the old, inspires the young, and makes weariness forget its toil - by Lord Byron.

At Centurion Wines, we strive to create moments of connection with wholesome wine. Be it with your dear family, friends, colleagues, clients, businessmates or new acquaintances. 'Clink. Cheers. Chat.'

People-Powered

Great Team

Greater

At Centurion Wines, we create a space where everyone belongs and flourishes daily.

Kind words from customers